PRODIGG Bathrooms SEO Case Study

  • About Client
  • PRODIGG Bathrooms

    URL

    https://www.prodigg.com.au
  • Website Focus

    Bathroom & Home Furnishings Supplier AUS
  • Services Provided

    Search Engine Optimization (SEO)

About the Project

With more than 500 product range, Prodigg is a reputed designer supplier of new European designed bathroom and home furnishings to Australian home design enthusiasts. From most classical to avant-garde in European Trends, they offer direct on-line access to the finest products to Australian professionals, designers and architects. A variety of glasses, basins, vanities and other items are offered at discounts of up to 30-40% and more.

Challenge

Owners of Prodigg.com.au were looking for innovative ways to increase local online visibility with impressive presence Australia wide for baths vanities and vanities for home decoration. They were asking for generating organic search leads by targeting specialization in home kitchen and bathroom remodelling, renovation and construction of new one. It was a target for us to work dedicatedly to improve ranking and overall presence in local search with traffic through organic search.

Solution

After web analysis and competitors’ analysis, we started working on website by focusing on on-page and off-page activities. We ensured to put Prodigg in local directories and to reach on the top on local Search. We worked to improve authority in Google and optimized site by working on well- planned Search Engine Optimization, Social Media Optimization and different other programs. We made changes in content and images with product description for better indexing.

Results
# Keywords Before SEO After SEO
1 bathroom side cabinets 90 1
2 bathroom wholesaler Not In 100 2
3 bathtubs wholesale Not In 100 2
4 bathroom vanities sydney 95 3
5 bathroom cabinets sydney Not In 100 3
75.05%

Pageviews

45.86%

Unique Pageviews

22.71%

Avg. Time on Page

Traffic

Increased traffic to a great level with maximum views per page and with very low bounce rate. Search for vanities and basins for bathroom has crossed the figure of 150,000 views.