Fitlion SEO Case Study

  • About Client
  • Fitlion

    URL

    https://sg.fitlion.com/
  • Website Focus

    Sports Nutrition & Accessories
  • Services Provided

    Search Engine Optimization (SEO), Pay Per Click (PPC)

About the Project

Fitlion, an acclaimed sports nutrition and accessories distributor and online retailer, has been offering world renowned brands and premium products with superior services of next day delivery or self-collection. They are passionate about health and fitness and offer nutrition and supplements as well as fitness accessories with a secure on-time delivery in Singapore, Malaysia, Myanmar and other regional markets. Optimum Nutrition, BSN Ronnie Coleman Signature Series, Mutant and Grenade are different popular brands available here. We are working on health fitness, wellness and beauty.

Challenge

Fitlion was selling fitness nutrition, supplements and products for wellbeing, fitness accessories and strong muscles. Stability on top with competitive products from top brands in health and fitness domain was a challenge. Fitlion was looking for solutions to increase traffic, online presence in impressive way, growth in number of orders online and a user-friendly view of the website. It was challenging for us to achieve customer satisfaction.

Solution

ACSIUS started working with no traffic to website with web analysis, keyword research, competitors’ analysis, making content user-friendly and search engine friendly and with impressive images. Our strategies were implemented with metal title and description formatting and mapping according to Google Guidelines. We made Product information easier by adding description, unique title and created landing pages. We optimized every product by targeting the locations where Fitlion was looking to increase sales.

Results
# Keywords Before SEO After SEO
1 Grenade Singapore 45 1
2 Fitlion Singapore 72 1
3 mass gainer powder 66 2
4 mass gainer supplements 27 3
5 buy whey protein singapore 18 7
5 on whey protein singapore 65 4
71.45%

Pageviews

81.61%

Unique Pageviews

5.91%

Avg. Time on Page

Traffic

Now, we have achieved the target of views and traffic for targeted keywords through organic search. More and more leads are generated everyday with positive response to increase sales.