Digital marketing is the heart of advertising or promotion of any industries. Digital marketing has seen a great improvement in the year 2017. But, this industry will keep expanding in the year 2018 also. We are at mid of the year 2017 and is in the sales & marketing field we should have an eye on the current and upcoming trends and make a plan of the business for the future of business in that particular manner. The improvement of digital marketing is like a rising sun, and sooner or later the entire world will get engulfed into its rays. The following are the trends that any digital marketing agencies will be and should follow in the next year:
- Video Advertising & Promotions
- Live video streaming
- Augmented reality
- Update in search engine algorithm
- Niche branding
- Mobile Vs Desktop
- Voice & Audio search
Video advertising & promotions
Nowadays Video Advertising is mostly used on Youtube, Facebook, and Twitter, but, soon other technology giants will also entering in the field of video advertising. These video advertising ads are similar to the advertisements shown on TV during any program. The only difference is that these video advertisements on the internet are in the smaller version in terms of time duration. There are various types of video advertising.
- Linear video advertising: Linear video ads are shown before, in the middle or at the end of the particular video.
- Nonlinear video advertising: Non-Linear video ads are shown parallel to the running video stream
- Companion advertising: Companion ads are text videos that occur as a cover-up around the video
Numerous Brands has already started focusing on Video with Apps like Youtube, Hotstar etc.
Live video streaming
Live video streaming provides more depth into the reality of what is happening and thus the social media and people have started preferring live video streaming. In this current year, the live video streaming has given us a huge insight into the First Presidential Election debate and provided us with a lot of information during the election. Even the Indian government now prefers live video streaming and live video conferencing. A lot of software is also being developed for live video streaming and live video conferencing.
Increase in AR and VR
Recent technology and the digital world has introduced us to two new worlds of virtual reality and augmented reality. In virtual reality, the 3D video streaming makes feel that we are present in that video. It provides the feel us to the real video of the thing that is happening or has happened somewhere else. While in augmented reality there is nothing real. It is just in video, but, it makes us feel like it is happening. The game Pokémon Go has caught the eye of the world recently as an augmented reality game. The success of this game based on augmented reality has shown the digital marketers a new scope of earning. In the future, we will see more use of augmented reality ads and games by a lot of companies.
Updates in Search Algorithm
Nowadays lots of information that is being added on to the internet. So, it becomes very essentials for the search engines to optimize their search algorithm and keep them up to date to know which information is relevant and important and which is not. Thus the search engine giants will keep on updating their algorithm very often; this is one and only Reasons Why SEO agency doesn’t Promise Guaranteed Rankings. The only way to deal with this to input 100% original and relevant content on the internet.
Nowadays a lot of new businesses opening up in this content and social media world, the digital marketing industry is becoming more crowded. But, the number of customers is more or less on a count. As a result, the various brands in digital marketing will target niche, targeting a particular area and particular audience of digital marketing rather than the entire world of digital marketing. Hence more and more companies will come up with their targeted audience and targeted campaigns.
Mobile vs. Desktop
Compared to Desktop, Mobile has dominated the internet world. Most of the websites that are not well optimized for mobiles are losing their audience and potential customer. Through the development of mobile apps and mobile games and other television shows, etc. the mobile is becoming more powerful. This brings the end of the era of desktops and laptops. Thus the digital marketers should target more on mobile digital marketing.
Voice & Audio search
Recently Google comes up with a voice search tool in which we don’t have to type for the search. With the help of voice and audio search tool, the Google search has taken place only by speaking. It will give results only by recognizing the various voice commands. Google also provides the feature to the user that he/she can choose the multiple languages as well.