It’s a gospel truth that social media has enormously influenced our lives. Each and every month, minimum two new social media websites are rolled out. For marketers, every social media platform has its own benefits and functions.
As easy as it may look, handling social media platforms is a demanding task. Every company needs to strategize and manage with consistency which can be challenging for companies to make the most of. Identifying your target audience on Facebook or optimizing your Instagram profile is not as easy as you think.
Hence, having social media accounts created is just the primary step. Leveraging it to stretch out to your target market and interacting with all prospective customers – that’s where the challenge begins.
Check out this list of useful social media tools you must not ignore
When people listen to something, they are only able to keep in mind 10% of that information after some days. On the other hand, if there’s a related image next to that information, the retention rate increases to 60%. Due to this reason, smart social media marketers give importance to the usage of visual content marketing on various social media platforms compared to that on blogs.
One of the best tools is Canva for creating amazing images. To use this tool you don’t have to be a good graphic designer. Using Canva, you can create some wonderful visual content for your social media websites just with the templates they provide. Truly, this tool is so user-friendly that it can make any amateur look like a pro with least effort.
This is a remarkable tool designed to facilitate you with your Pinterest marketing efforts. Being the official marketing partner for Pinterest, it supports you with uploading in bulk; scheduling calendar, as well as a creating multi-board pin. Also, it helps you find the right time when you must send your pins to get the highest response from your target audience.
To understand the interests and preferences of your target market is the thumb rule of social media marketing. With the help of Nuzzel, you can sort out all kinds of significant information like demographics, interests, contact details, and more.
It also enables you to sift through your friends and friends of friends’ posts that are shared. Using Nuzzle you can stay updated on everything that is taking place and trending within your circle.
This application is available on both the platform – iOS and Android to help you with content curation on Twitter as well as Facebook.
Content marketing is the spine of social media marketing, and if properly carried out it can take your business to the next level. Creating pertinent and powerful content is not simple and can consume a lot of time. So what is the point in squandering the effort when you can use it again to market yourself again?
Fact: Approximately 60% of marketers reuse their content. However, keeping track of old content and scheduling it for reposting is a tedious task.
By using Edgar, you not only can schedule posts but keep the old content for you. This repository keeps fragmenting old content and moves it out to remind to republish. This tool fosters you in managing your old content with no difficulty and full efficiency.
The aim of social media is to grab the attention and interest of your target audience. In a fraction of seconds, you can get some new clients or lose some old clients – it’s all up to how smartly you perform.
It is like a battleground where all the competitors are combating together to capture the attention of their target audience. With around 43% of content posted as videos, it is important that you get the video content marketing action rolling.
Flipagram lets you make 15sec videos by combining pictures and images together from your phone. You can also crop, edit, and resize those images, just to add some exciting visual effects. It also has an extra effect which allows you auto-time your videos for optimizing Instagram.
This tool too plays a major role in curating content and works a somewhat different from Nuzzel.
BuzzSumo facilitates you to know about your competition as well as a niche market. With search decisive factor based on keywords, you can discover the most shared content and understand what’s working well in your domain. It also enables you to sift out content based on popularity and date which makes this tool even more convenient.
The bottom line of being successful on social media is to remain connected with the right people. With the help of this tool, you can find out all the people and contacts that are necessary for your brand and can promote it with a positive impact. Inkybee not just supports you in searching for businesses, but also in searching for bloggers and celebrities who are talking and sharing about the industry you belong to.
This tool is highly recommended by a lot of social media experts as it lets you handle the brand activity which is happening about your brand on social media networks. Having only 24 hours in a day and a myriad thing to do, this tool can be helpful in prioritizing your activities. It fosters you in identifying activities that are taking place in the social media world related to your brand.
Using this tool can help you in searching for hashtags and it will fill in the results with all the positive and negative comments which the hashtag creates about your brand. It is a remarkable tool to monitor the social activity and gain real analytical data to work on a real-time basis.
In this busy schedule, you can always not be free to respond, when your company gets mentioned on Twitter. When you are busy at work, particularly checking each social media website and looking for the mention of your brand is not possible. With Brand24, this task is made a lot simpler.
Brand24 offers you with real-time information on all the activities going on around your brand on social media platforms. You will not just save your time, but will also keep yourself up-to-the-minute. This supports you in responding to all the negative as well as positive comments about your brand in a short time.
The true purpose of social media marketing is to engage with the audience and convert them into real-time customers. If your marketing endeavors are not emulated on your company’s return on investment, then you should take a closer look at the audience and their buying behavior on social media.
By using Crowd Booster get clear analytical reports of your social media activities. It can also segregate reports according to the social media platforms. This tool also enables you to create custom reports at your disposal. It supports you to understand your audience – what are their interests, likes, and dislikes with comprehensible demographics and analytical information.
This tool supports in curating as well as schedule content for social media for five days in advance just in 20 minutes. BundlePost will also bolster you to make better marketing decisions by changing some words with appropriate hashtags. Remember, usage of right hashtag will greatly bring positive results. With this simple tool, you can make your social media marketing activities much more successful.
The measure of your success and popularity can be known from the mention of your brand on social media platforms. It searched for user-created content relevant to your product; brand, website, and company in one go.
SocialMention facilitates you to search for your brand in videos, on blogs, in images, as well as in questions (like on Quora platform). These results will help you to gain actionable insights into the keywords that optimally portray your brand and find new ways to help you connect with your audience in a better manner.
The Final Say
The dynamism of social media is amplifying with every passing second. For using your time and efforts resourcefully, it is better to take advantage of the tools intended for the very purpose of serving you improve social media marketing.
These tools mentioned above are endorsed by reputed social media experts and are unquestionably the best ones to make use are in the year 2017.